Brightening Serum for All Skin Types - I DEW CARE Bright Side Up

I DEW CARE, a brand that takes skincare seriously, yet playfully. We formulate fun, effective products to bring radiance and brightness to all skin types, regardless of gender. BRIGHT SIDE UP, our vitamin C-infused serum, is a testament to our mission of delivering smile-inducing K-beauty for everyone.

The Vitamin Franchise, a shining star in our collection, promises to transform dull, lackluster complexions into luminous, vibrant skin. Packed with potent vitamin C, this serum is celebrated for its ability to enhance skin radiance, fulfilling the dream of a glowing, healthy-looking appearance.

Bringing back the bright side, our Vitamin C brightening serum, BRIGHT SIDE UP, now boasts an improved formula with a less sticky texture and enhanced ingredients. Housed in a 30ml (1.01 fl oz.) bottle with a convenient pump, this serum is ready to revive dull skin and restore its natural radiance.

Lightweight and refreshing, the jelly-like formula of READY FOR THIS JELLY delivers a plumper-looking appearance to the skin. Infused with nourishing vitamin E and panthenol, along with the brightening benefits of grapefruit extract, this multi-tasking formula caters to a wide range of skin needs.

Substantiating the efficacy of our products, I DEW CARE has conducted clinical tests on 22 women aged 20 to 30, evaluating the impact on skin brightness, transparency, and radiance. The results demonstrate that BRIGHT SIDE UP is clinically proven to improve these key skin attributes.

At the heart of BRIGHT SIDE UP lies a powerful blend of active ingredients:

7% Vitamin C: A stabilized form of vitamin C that helps enhance skin's radiance. Niacinamide: Evens out skin tone and improves brightness without causing dryness. The duo of vitamin C and niacinamide work in synergy, delivering a double brightening effect for a more luminous, healthy-looking complexion.

Embracing the philosophy of "Seriously Fun Skincare," I DEW CARE crafts formulas that not only deliver tangible results but also spark joy and delight. Whether you're seeking to revive dull skin, achieve a radiant glow, or simply indulge in a pampering skincare routine, our products are designed to cater to your every skin care need, making the journey to healthy, luminous skin a truly enjoyable experience.

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